Malachyte × Deckers01 / 22Matching the right product to the right customer at the right time maximizes full-price sell-through — fewer markdowns, more first-look conversions.
Relevant, personalized experiences drive success in the loyalty program you just launched — turning anonymous intent into known members, and making DTC the engine of customer lifetime value rather than just first-order revenue.
Better search and personalization move every e-commerce metric in the right direction — conversion, AOV, and revenue per visitor — turning the storefront into a high-performance growth engine.
Malachyte × Deckers02 / 22
MalachyteModels train offline and sit static until the next run. A visitor who shifts intent mid-session keeps seeing yesterday’s guess.
Different vendors, different models, no shared view of intent. A search and a click never inform each other.
Collaborative filtering needs an identity. 90–95% of traffic doesn’t have one — so it defaults to a generic shelf.
Malachyte
MiQ
| Legacy stack | With Malachyte |
| 3 vendors, 3 models, contradicting signals | 1 vector, 1 brain, all surfaces |
| Batch updates (overnight) | Continuous learning (milliseconds) |
| 10–15% of traffic personalized | 100%, from the first click |
| Black box | Merchandiser control surface |
Malachyte
Malachyte
Deckers
The unworked lever is revenue‑per‑visit across the surfaces shoppers actually land on - the homepage, PLP, and PDP - moving the LTV side of CAC : LTV.
of Deckers' monthly visits come direct or via search (organic + paid), per SimilarWeb. Most land from a Google result, cold.
Direct, search, and Meta DPAs land shoppers across the homepage, category pages, and product pages — every high‑intent entry surface, not just a search bar.
Lifting revenue‑per‑visitor on traffic you already pay for moves the LTV side of CAC : LTV — drives full-price sell-through and lifetime value.
07 / 22
MalachyteNo sign-in. No third-party cookies. No waiting for cohorts to materialize. The moment a shopper lands, a generative user vector starts forming — and sharpens with every action they take.
09 / 22
Malachyte
The ads that actually perform are Dynamic Product Ads — hand Meta the whole catalog, it sends her straight to a product page. The PDP is the first impression.
Above the fold is the product; below the fold is generic bestsellers — identical for every visitor. Nothing reflects who just arrived.
She bounces. The single highest‑intent moment of the visit — the page she was sent to — was generic.
10 / 22
Malachyte
No sign‑in, no third‑party cookies, no waiting for cohorts. The vector forms the instant she lands on the PDP.
Above the fold stays the ad's product. The open canvas below re‑orders to her taste — live, per visitor.
The highest‑intent moment of the visit finally reflects who arrived — on traffic you already pay for.
Malachyte
An anonymous visitor lands on a PDP from a Google Search result — the vector adapts in <200ms.
12 / 22
Malachyte
An adaptive profile that represents every anonymous visitor preference and intent. Your merchandisers control it; the customer experience is continuously powered by the user vector underneath.
13 / 22
Malachyte
Aggregate lift tells you nothing about what to do next week. Direct, per‑surface attribution shows exactly where the value comes from — the cold‑start PDP, its below‑fold merchandising, and lifecycle email.
Credit goes to the surface that actually changed the purchase path — where the visitor interacted, not the last banner they scrolled past.
Every rec surface reports its own RPV, CTR, and add rate. A rec only gets credit when the visitor actually engaged with it.
18 / 22
Malachyte
No vendor category solves all of this. Malachyte covers what cross‑vertical engines, point‑recommendation tools, search vendors, and LLM startups each only partially address.
19 / 22
Malachyte
Custom trained and integrated, it continuously learns across every data source — replacing the slow, manual CDP query loop with attention mechanisms for in-session adaptation in milliseconds.
Understands intent in milliseconds (via click, scroll, search, etc).
Continuously learns a shared "memory" of what works per visitor & household.
Turns Deckers product copy & attributes into machine‑readable intent.
Real‑time data‑driven decisions in milliseconds for 100% of traffic.
Malachyte
Production fees cover the full package — a personalization suite, AI expertise, and ongoing partnership.
Search, add‑to‑cart, and PDP personalization powered by an adaptive user vector for session‑based personalization at scale.
Continuous learning against fresh catalog and member signal. Refresh cycles managed by Malachyte.
Live attribution dashboard updated hourly, lift tracking, rich user intelligence query access, monthly performance read‑outs.
Sub‑200ms latency, 99.9% uptime, on‑call engineering coverage, incident response within documented windows.
A personal CS lead available via Slack, and weekly operating touch points. Rapidly expanding roadmap and proactive support.
Every quarter with Malachyte executive leadership. Results, benchmarks, roadmap alignment, commercial review.
Direct line to founders and product team. Roadmap input on enterprise requests. Private Slack for day‑to‑day.
ML engineers, integrations, product — working alongside you as one team. Not a customer success manager who can't influence product.
